British Culture Archive

Privacy Policy

How we use personal information, care for archive material and respect your privacy choices.

Last updated: 9 November 2026

1. Who is responsible for your data

British Culture Archive (“BCA”, “we” or “us”) is a trading name of The People’s Archive Limited, company number 12131244, registered in England and Wales. We are the data controller for personal information we use to run our website, shop, archive and services.

This policy covers visitors, customers, licensing clients, photographers and estates, contributors, subscribers, partners and people who contact us. Email contact@britishculturearchive.co.uk about privacy. Our postal contact and full company details are in the Terms & Conditions.

2. Information we collect and its sources

What we collect depends on your relationship with BCA:

  • Enquiries and orders: names, contact and delivery details, correspondence, products purchased, transaction references, payment status, delivery instructions and return or refund records.
  • Licensing and representation: professional contacts, project and usage details, biographies, contracts, copyright and provenance records, permissions, royalty accounts and bank details needed for payments.
  • Archive contributions and projects: submitted photographs, captions, stories, names, dates, locations, rights information and restrictions. Files may contain device or location metadata.
  • Newsletter activity: email address, any name or preferences supplied, subscription and consent records, delivery information, unsubscribes and email engagement where enabled.
  • Website activity: IP address, browser and device information, pages and search terms, referrals, visit times, basket activity, cookie preferences and security logs.

Information comes from you, your use of the website, payment and delivery providers, photographers, estates, contributors and project partners. Archive research may also use published or other publicly available sources. Do not send unnecessary sensitive information or private details about other people.

3. How we use information and our legal bases

We use personal information only where a lawful basis applies. The main purposes and bases are:

  • Orders, licences and representation: taking requested steps before a contract and performing our contractual obligations, including payment, production, delivery, permissions, royalties and aftercare. For contacts acting for an organisation, our legitimate interest is managing that business relationship.
  • Enquiries, partnerships and complaints: responding to you and administering relationships, based on our legitimate interests; contractual or legal duties may also apply.
  • Archive and editorial work: our legitimate interests in preserving, researching, documenting and presenting British social and cultural history, balanced against the rights of people affected. Additional safeguards for photographs and sensitive information are explained below.
  • Newsletters: your consent to receive marketing. Optional tracking and technologies that require consent also depend on that consent.
  • Website operation and protection: our legitimate interests in running a reliable service, preventing fraud or misuse and protecting copyright. Where an optional use requires consent, legitimate interests do not replace it.
  • Accounting, legal duties and disputes: compliance with legal obligations, and our legitimate interests in keeping evidence of rights, permissions and claims.

We ask for information needed for the service you request. Without necessary contact, delivery, payment or rights information, we may be unable to fulfil an order, issue a licence or consider a submission. Optional information is identified where it is requested.

4. Newsletters and your choices

We use MailerLite to manage newsletter subscriptions and email campaigns. Subscription and consent records help us send the updates you request and honour your choices. Email delivery, opens and link clicks may be recorded where enabled and lawful; connected shop information may also be used for relevant campaign reporting.

Buying a product, sending an enquiry or contributing a photograph does not, by itself, give consent to newsletter marketing. Unsubscribe using the link in an email or contact us. Withdrawing consent does not affect earlier lawful processing or necessary messages about an order, licence or account.

We may keep a limited suppression record so that we do not send further marketing to someone who has opted out.

5. Photographs, contributors and people depicted

A photograph, caption or personal account can be personal information when it identifies a living person. This includes material we receive from someone other than the person depicted. We consider the source, purpose, context, reasonable expectations and possible impact before using it.

Material may reveal sensitive information, such as health, ethnicity, political opinions, religious beliefs, trade-union membership or sexual orientation. Where special-category data is processed, an additional legal condition is needed, unless a relevant exemption applies. Explicit consent, archiving conditions or protections for journalism, art and literature are used only where their specific legal requirements are met.

Calling material an archive does not automatically exempt every use from data-protection law. Commercial licensing and other new uses require their own assessment.

Contributor agreements deal with copyright and publication permissions; they do not waive data-protection rights. Tell us about restrictions or sensitivities when submitting material. For project entries involving children, a parent or guardian should be involved, and any separate entry rules also apply.

If you appear in material and have a concern, contact us with a link or enough detail to locate it. We will consider the circumstances, your rights and any applicable freedom-of-expression or archival protections.

6. Who we share information with

We share information relevant to the service, rather than giving partners general access to customer or subscriber lists. Recipients can include:

  • WordPress.com, Jetpack, WooCommerce and related hosting, security, website administration and email-delivery providers.
  • WooPayments/Stripe and PayPal for payment processing and fraud checks. Payment providers handle full card details; BCA receives the payment and transaction information needed to administer the purchase.
  • MailerLite for newsletter administration and connected reporting, and Google Analytics and Jetpack for website measurement.
  • Professional print laboratories, fulfilment partners, Royal Mail and other couriers for production and delivery.
  • The relevant photographer, estate or rightsholder where needed to manage an order, licence, royalty, permission or rights enquiry.
  • Professional advisers, insurers, regulators or authorities where necessary for advice, legal obligations or claims.

BCA acts as agent for relevant photographers and estates, as explained in our terms. That role does not remove BCA’s responsibilities for the personal information it controls. A recipient that determines its own purposes, including a payment provider or rightsholder, may act as a separate controller.

We do not sell customer or subscriber lists. Publishing or licensing archive photographs may involve sharing personal information contained in the work itself. Relevant records may also be shared during a business transfer, subject to appropriate safeguards.

7. Information processed outside the UK

Some providers and project recipients may process information outside the UK, including in the European Economic Area and the United States.

Restricted international transfers require a valid legal mechanism. Depending on the recipient, this may be UK adequacy regulations, approved contractual safeguards such as the UK International Data Transfer Agreement or UK Addendum, or a specific exception where its conditions are met.

Contact us for information about the destination and safeguards relevant to your data, including how to obtain a copy. Providers also publish information about their processing in their own privacy notices.

8. Cookies, website measurement and external services

The website uses cookies and similar technologies for shopping sessions, security, preferences and measurement. Google Analytics and Jetpack help us understand site use. These services can process identifiers and technical information; measurement data is not necessarily anonymous.

Technologies strictly necessary for a service you request can operate without consent. Other technologies require consent unless a specific legal exception applies. Your browser can block or delete cookies, although this can affect checkout or other functions. Browser settings are additional controls, not a substitute for any consent the law requires.

See our Cookie Policy for further information. External links and embedded media may involve other providers whose own privacy notices explain their processing.

9. How long we keep information

Retention depends on the purpose and legal requirements, rather than one period for every record:

  • Financial and tax records: normally at least six years from the end of the company financial year they relate to, and longer where legally required.
  • Orders, enquiries and complaints: while needed to provide aftercare, resolve the matter, meet legal duties or deal with a reasonably foreseeable claim. Unnecessary duplicate or incidental information should not be kept with the core record.
  • Licences, representation and provenance: for the relationship and any continuing rights, accounting, attribution or evidential need. Some permissions and copyright records need long-term retention.
  • Archive material: while there is a justified documentary, historical, editorial or rights-management purpose, subject to relevant safeguards and review of concerns.
  • Newsletter records: while subscribed, with limited consent and suppression records retained where needed to evidence and respect your choices.
  • Technical records and backups: according to operational, security and recovery needs and the relevant provider’s retention arrangements.

We assess continued need by reference to the relationship, sensitivity, purpose, legal duties and potential claims. Information no longer needed is deleted or anonymised, subject to necessary backup and legal retention.

10. Security and automated processing

We use appropriate technical and organisational measures, including controlled access, secure hosting and backups, to protect information. No online system can be guaranteed completely secure. Please avoid sending full payment-card details or unnecessary sensitive information by email.

BCA does not use solely automated decision-making that has legal or similarly significant effects on you. Payment and security providers may use automated fraud or risk checks under their own notices. Contact us if you need help with an issue affecting an order.

11. Your data-protection rights

Depending on the circumstances, you can ask to access your personal information, correct inaccuracies, erase it, restrict its use or receive and transfer information where the right to portability applies. You can withdraw consent at any time where processing relies on it.

Your right to object

You can object to processing based on legitimate interests, explaining your particular situation. You can object to direct marketing at any time, including related profiling.

Email contact@britishculturearchive.co.uk to exercise a right. No particular form is required. We may ask for proportionate information to confirm identity or authority to act.

Requests are normally free and answered without undue delay, usually within one month. If the law permits an extension or another exception, we will explain it. Rights are not absolute: legal retention, other people’s rights and applicable archival or freedom-of-expression protections may affect the outcome. We will explain any refusal and how to challenge it.

12. How to make a privacy complaint

If you think BCA has mishandled personal information, email contact@britishculturearchive.co.uk or write to our company postal address. Describe what happened and the outcome you are seeking. You do not have to use a particular heading or form.

We will acknowledge a data-protection complaint within 30 days, investigate it, keep you informed as appropriate and explain the outcome without unjustifiable delay. A rights request made alongside a complaint follows its own response deadline.

You also have the right to complain to the UK regulator, the Information Commissioner’s Office. Contacting BCA first can help resolve an issue, but does not remove that right.

13. Updates and contact

We will update this policy when our activities or legal requirements change. The revision date appears at the top. Where a significant change requires further information or a new choice, we will provide it as appropriate.

For privacy questions, requests or complaints: contact@britishculturearchive.co.uk.

For postal contact, see our company details. For copyright, purchases and contributor permissions, read the Terms & Conditions.